Susan Gowland


susangowland@yahoo.co.uk

07426 019835

Shanklin | ISLE OF WIGHT
Application

Susan Gowland × PAWS

Strategy That Scaled 1M to 9M+.

Why I'm the Marketer You Need: Over 14 years at The Good Schools Guide, I built and managed the digital growth engine from the ground up, taking organic search traffic from 1 million to over 9 million annual visits across 25,000+ pages. I’ve spearheaded site-wide architecture redesigns, recovered complex technical penalties, run multi-channel PPC campaigns, built custom database tools, and managed high-converting partnerships with major UK platforms. I bring 20+ years of hands-on technical precision, razor-sharp copywriting, and proven commercial results.
Proven Scale
1M → 9M+
Annual Organic Visits Built & Sustained
Core Mindset
Zero Panic
Find the leak. Test the fix. Scale what works.
Live Site Audit: Fresh Eyes on PAWS
  • 1. The Emotional Hook is Hidden Your dogs change lives, but the homepage hero section relies on static text. Swapping standard headers for an emotional story angle + short video snippet above the fold converts immediate interest.
  • 2. Conversion Form Leakage The path to apply or donate has friction. 7+ required fields kill conversion rates. Cutting initial steps and moving extra questions into a HighLevel automated email sequence plugs the drop-off.
  • 3. Unclaimed Search Intent People are actively searching for "therapy dogs for schools" and "family assistance dogs." Fine-tuning page architecture, headings, and schema metadata captures this high-intent traffic without extra ad spend.
First 30 Days Blueprint
Phase Target Action
Days 1–10 Data & Tracking Audit Meta/Google pixels & HighLevel automations. Fix conversion leaks.
Days 11–20 Copy & Ads Launch 15 fresh copy hooks across Meta & Google Ads based on real user pain points.
Days 21–30 CRO & Scale Streamline forms, A/B test key landing pages, and build automated reporting dashboards.

The calmest person in the room

Bringing 20+ years of hands-on experience, commercial thinking, and an obsession with getting things done.

email

Susan Gowland | Isle of Wight, UK

Phone: 07426 019835 | Email: susangowland@yahoo.co.uk